2013 BMW ActiveHybrid 3 Review
The hybridization of its well-regarded, and now sixth-generation 3 Series compact sports sedan places it at a premium position in the hybrid sphere – a niche among niches. Is “high-performance hybrid” an oxymoron?
No, it’s a reality, and we’ll be seeing even more up to the supercar level, but the concept can deliver mixed messages. Presently, there are a couple other midsized hybrid sedans loosely similar to the Active Hybrid 3 and also shared is their 100 or less monthly sales, a tacit giveaway that many do not see their value but that does not mean there is none to be found.
Indeed, as a car – hybrid or otherwise – BMW’s ActiveHybrid 3 is endowed with an edge out of the gate. How? It utilizes the 335i’s silky but potentially raucous six-cylinder turbo – then it enhances the already stellar power as a full hybrid capable of all-electric, zero-emissions running at various points for short durations.
And, it has that BMW panache prized by those who consume conspicuously, or actual car fans who can appreciate the finely tuned German sport sedan shaded green.
But here’s the mixed message: In creating the ActiveHybrid 3, BMW resisted the prospect of maximizing mileage with the on-board electric power at the expense of performance on par with its stable mates. Instead, the car uses the extra juice like a fuel-free, emissions-free turbo – on top of power from two real turbos – to enable thrust that matches its world-class road manners, upscale creature comforts, and style.